Analysis And Judgment Are No Longer Enough To Make Important Corporate Choices; Instead, Key Decisions Must Now Take Values Into Consideration. Conflicts In The Business World Often Arise Because Of A Clash Of Values, And It Is Therefore Essential That Companies, Managers, And Employees All Have A Full Understanding Of The Values At Play. This Pioneering Study Provides A Basis For Values Assessment And Explains How Values Come Into All Areas Of Business Thinking, Behavior, And Decision-Making, Whether Human Values, Organizational Values, Cultural Values, Or Perceptual Values. A Scoring System That Rates Different Values As Strong, Sound, Weak, Or Remote Helps To Prioritize Topics And Simplifies The Process Of Making Executive Decisions That Count.